Bespoke Courses

Intensive, personalised coaching from just £50 per person

Good bespoke training doesn't have to cost a fortune.

Our "Pitching Masterclass" workshop costs from just £50 per person, and will help your team with all aspects of pitching stories to the media, from dealing with journalist pushback to selling in news and developing feature articles.

The session includes lots of role play with constructive feedback, and advice on your trickiest clients and editors. Best of all, we come to your offices, reducing the hassle involved.

We currently offer two pitching packages:

Our two-hour mini masterclass (£500) is perfect if you want to help your team sell in a specific client or release over the phone. We will coach up to 10 delegates* in the techniques they will need to pitch the client to different journalists and publications, helping to identify news angles, as well as providing feedback on potential weak points in a pitch, and how they might be addressed. This is the ideal course if your team has a major release coming up or a new client, and you want to guarantee the best possible coverage.

Our three-hour full masterclass (£750) includes practice pitching of several stories or clients. We will work on techniques for developing news angles on the fly, and dealing with difficult journalists. This is the ideal workshop if you have team members who would benefit from more comprehensive coaching in telephone pitching.

* additional delegates payable at £35 per person.

* Travel expenses may also be charged outside the M25.