ABOUT US

"The:101, incidentally, is comprised of journalists with good - and in some cases lengthy - track records."

the Guardian

The:101 was created in 2002 by Sally Whittle, a former features editor at Computing magazine. Sally has been a freelance journalist since 2001 and has read more press releases than she ever thought possible.

The idea for the:101 is simple: we provide you with practical, effective techniques for selling stories into the media. That means showing you the tips that work, and the pitfalls to avoid.

At a 101 workshop, you'll hear from experienced journalists what they're really looking for, along with ideas on how to present story ideas to boost your chances of coverage.

Our team of trainers are chosen for their unrivalled experience in the media, spanning print, online and broadcast media. We also make sure they can provide PR execs with the sort of tips you won't find anywhere else. Current trainers include regular contributors to:

The Guardian

Daily Express

Sunday Telegraph

Financial Director

Human Resources

Cosmo Bride

Zest

The Times

Radio Times

Computer Weekly

Health Service Journal

Third Sector

Woman

Fabulous

Practical Parenting

BBC Radio and Television

Good Housekeeping